Our Story

For more than 20 years, the cruise and land vacation specialists at Key Traveler, Key Cruises and Tours, have provided thousands of travelers like you with expert knowledge, first hand experiences and great rates.

Twenty-two years ago, Marcy and Jeff Silverman decided to take a short cruise to the Caribbean because it sounded like a good idea to enjoy some fun and sun without the hassle of packing and unpacking, island hopping and figuring out where to eat. The onboard entertainment was a bonus and the food was fabulous.

They were hooked.  Next, came a longer cruise, also to the Caribbean, to different islands, all the more fun and, of course, more food. Who could complain about too much sun and fun and too much great food?

Marcy had been in sales in a different industry while Jeff was building a local retail chain of household appliances and electronics after some years in the computer field. Jeff approached Marcy about the idea of selling cruises. How great would that be to sell the idea of fulfilling people’s vacation dreams?

So Marcy applied for a job at a local travel agency specializing in cruises. Marcy loved her work so much she didn’t even consider it a job. What a life!

A few years -- and many cruises -- later, the Internet sprang up. Suddenly, Jeff’s computer  “wheels” started churning. What a great way to reach out to people all across the country without ever leaving the office. But Marcy’s supervisor was locked in to the local market, booking mostly Caribbean cruises on big ships.

Jeff’s entrepreneurial spirit was aroused. The Silvermans would open their own agency. Jeff would be in charge of marketing, Marcy, the sales. But, there was an obstacle. How to compete against the big guys? Research showed that for a reasonable fee, they could join a large travel agency and work as outside agents.

After months of back and forth discussion, Jeff convinced Marcy to “take the leap” and start a business of their own. Key Cruises was born.

Within a year and a half, Key Cruises grew to become that agency’s first outside agents to achieve $1 million in sales.

The “key” to their success was their vast knowledge they shared with their clients, the high level of personalized service, the consistent values they offered, and their integrity.

Business kept evolving. With travelers' appetites for more destinations growing year by year, many clients began booking more and more luxury cruises, adventure cruises, river cruises and escorted land vacations, expanding their travel to all continents of the world.

Key Cruises grew into Key Cruises & Tours and, more recently, to Key Traveler, to better reflect the nature of our clientele; travelers with “bucket lists” to fill.

We still keep in mind our roots - personal relationships with our clients, consistent low prices and no call center. We are not just travel agents, we are travel advisors.

Welcome to the Key Traveler family.

Love to Travel. Love to Save.